Pearly everlasting can grow to up to nearly a metre tall and can eventually bush out equally as wide. The clusters of white flowers have yellow centres and bloom for many weeks from mid-summer through to early fall. The leaves are long and narrow with a silvery hue, thanks to the fine hairs that cover its leaves and stems. Grow in sunny conditions in average soil, but will tolerate poor soils and drought. The flowers are magnets for pollinators such as butterflies and bees, while the plant is said to repel some insects that gardeners may consider bothersome.